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THE GUARDIAN POLL

NOVEMBER 2004

 

Fieldwork dates: 12th-14th November 2004

Interview Method: Telephone

Population effectively sampled: All adults aged 18+

Sampling Method: Within each government office region a random sample of telephone numbers was drawn from the entire BT database of domestic telephone numbers.  Each number so selected had its last digit randomised so as to provide a sample including both listed and unlisted numbers.

Sample size: 1,009

Data weighting: Data were weighted to the profile of all adults aged 18+ (including non telephone owning households).  Data were weighted by sex, age, social class, household tenure, work status, number of cars in the household and whether or not respondent has taken a foreign holiday in the last 3 years.  Targets for the weighted data were derived from the National Readership survey, a random probability survey comprising 34,000 random face-to-face interviews conducted annually.

The data were further weighted by declared votes in the 2001 general election.  For a description of the method used to derive these weights please see: 

http://www.icmresearch.co.uk/specialist_areas/polling-methods.asp

Un-weighted and weighted bases are shown at the top of each computer table and such analysis covers all conclusions made in any report. The un-weighted and weighted sample profile used in the weighting scheme is shown in table 6.

Voting intentions: ICM derives vote intentions from 4 questions. 

First of all respondents are asked how likely it is that they would be to go and vote in a new election. 

Those who say they will vote are asked to say which party they would support in a new election.  Respondents are then asked whether they voted in 2001 and which party they voted for in that election.  Finally, voters are asked to describe their own past vote record (always vote, almost always vote etc).  The vote figures shown in the table are calculated after ICM has excluded those who say they will not vote, refuse to answer the question or don’t know who they would vote for.  The figures are adjusted for turnout calculated on the basis of a combination of how likely respondents say they would be to vote in a new election and past vote record. 

In a further step, ICM add 50% of those who refuse to answer the vote intention question or say they don’t know to the party they voted for in 2001. 

The analysis by vote intention shown on each table is taken from table 1, ie before adjusting for refusers and don’t knows.  

Questions: The computer tables attached in PDF format show each question, in full, in the order they were put to respondents, all response codes and the weighted and un-weighted bases for all demographics and other data including but not limited that published .

Further enquiries: nick.sparrow@icmresearch.co.uk

 

View Main Data Set

Q1. Data derived from:

QAA. How likely would you be to vote in an immediate General election?

QA. If there were to be a General Election tomorrow which party do you think you would vote for?

QE. Thinking about General Elections, which of the following describes you - always vote, almost always, sometimes, rarely, never.

Data excludes those who definitely will not vote (10%), don't know who they would vote for (14%) or refuse to answer (8%). 

The following table does not include adjustment for Don't Knows/Refusers.

Conservative 31%
Labour 38%
Liberal Democrat 21%
Others (net) 10%
Scottish National Party (SNP) 3%
Plaid Cymru 1%
Green Party 2%
UKIP 2%
Other 2%
 
PUBLISHED VOTE INTENTIONS - GUARDIAN, 17TH NOVEMBER 2004
Conservative 30%
Labour 38%
Liberal Democrats 22%
Other 10%
 
Q1. Are you satisfied or dissatisfied with the job Tony Blair is doing as Prime Minister?
Satisfied 41%
Dissatisfied 53%
Don't know 5%
 
Q2. Are you satisfied or dissatisfied with the job Michael Howard is doing as leader of the Conservative Party?
Satisfied 33%
Dissatisfied 50%
Don't know 16%
 
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